Marketing

Posted:  February 23, 2012 - 8:55AM by Jim Worrell

In 2011, Apple sold approximately 40 million iPads and 150 million iPhones.

By 2015, that number will be...Get this, Apple will sell 500 million iPads per year and nearly the same number of iPhones, if not more.

For the first time, the number of internet connections via mobile devices exceed that of internet connections via desktop PCs.

Posted:  October 21, 2011 - 9:45AM by Jim Worrell

Yesterday, we talked about establishing an Inbound Marketing Program, and capturing leads that come to your website.  (We find it hard to believe how many companies do not even track this. Incredible!)

Today we are going to talk about how to turn your website into a selling machine.

Posted:  September 22, 2011 - 06:00AM by Jim Worrell

Today's blog comes to us from the website Early to Rise, and its editor Craig Ballantyne. 

Differentiation is a theme that we talk abot a lot at AmeriStart, and how we can help our clients win more business by differentiating themselves from the others in their industry.

This is an excellent article, I suggest you read it below:

Posted:  September 19, 2011 - 9:25AM by Calli Heimbach

Have you ever heard of the campaign "Got Milk?" 

It's a huge (and very successful) brand that began in 1993 as a marketing campaign for the California Milk Processor Board (CMPB) to inform people of the benefits of drinking milk.

Posted:  August 26, 2011 - 11:45AM by Jim Worrell

Continuing our series about "The 22 Immutable (Never Changing) Laws of Marketing," written by Al Reis and Jack Trout, I bring you the Law of Exclusivity.

This Law of Marketing essentially says:  When a competitor owns a word or a position in the prospects mind, it is very hard, or nearly impossible to own the same word.

Posted:  August 1, 2011 - 11:55AM by Jim Worrell

Continuing our series about "The 22 Immutable (Never Changing) Laws of Marketing," written by Al Reis and Jack Trout, we already talked about The Law of Leadership (Always Lead the market, never follow as a "me too") and The Law of Categories (If you cannot be #1 in your category, create a new category).  This brings us to The Law of the Mind. Law of The Mind.

Posted:  July 21, 2011 - 8:00AM by Jim Worrell

Continuing our series about "The 22 Immutable (Never Changing) Laws of Marketing," written by Al Reis and Jack Trout, I bring you the Law of Categories.

This law closely follows The Law of Leadership, in fact I mentioned this in my last blog.

Law #2 states:  If you cannot be FIRST in a category, set up a new category you can be first in.

Posted:  July 19, 2011 - 10:00AM by Jim Worrell

I just finished reading a classic marketing book called “The 22 Immutable Laws of Marketing”, written by Al Reis and Jack Trout, widely regarded as two of the greatest marketing men born (before Steve Jobs).

Posted:  July 13, 2011 - 7:35AM by Jim Worrell

LinkedIn. Facebook. Twitter. YouTube. Blogs. More blogs.

Today's digital world never stops.  Nor should your marketing.

So, what is the best way to work comfortably in this digital, always-active environment?

Posted:  April 27, 2011 - 7:52AM by Jim Worrell

Are you familiar with QR codes?

If so, you can skip this blog and go about your day.  If you are not sure, read on...

QR codes (short for Quick Response) are becoming very popular in all types of marketing and communication.